| You have good traffic, but low client sign | | | | |
| ups and other sales. Web sites are only as | | | | |
| good as their copy. If your Web sales are | | | | 6. Give your visitors a variety of articles, |
| down, check your copywriting. | | | | such as an interview or you solving a |
| | | | client's problem, to post in your "free |
| | | | articles" link. |
| | | | |
| Next time you think Web site--either putting | | | | |
| up a new one, or wanting to improve yours for | | | | |
| more contacts and sales--use this checklist: | | | | Put a new one up every 2-3 weeks. Put "NEW!" |
| | | | beside each new article to draw attention to |
| | | | it. |
| | | | |
| 1. Replace long paragraphs of copy with short | | | | |
| benefit-driven headlines. | | | | |
| | | | 7. Categorize the types of articles you post |
| | | | on your site. |
| | | | |
| Incorporate sound bites or questions your | | | | |
| visitor will feel compelled to respond to | | | | |
| such as "Follow up or Foul Up?" | | | | Think about "under 500 words," "how-to tips," |
| | | | or "top ten lists." Help your visitors get to |
| | | | the articles they want and need. Offer your |
| | | | articles by autoresponders too. |
| 2. Make your copy beneath the headlines short | | | | |
| and snappy. | | | | |
| | | | |
| | | | 8. Present your copy to inform, convince, |
| | | | and compel your visitor to click and buy. |
| Your potential clients come for easy-to-read | | | | |
| material. Like you, they are in a hurry, and | | | | |
| want free information fast. | | | | |
| | | | For your coaching services, place links such |
| | | | as "Why Choose your name?" or "On Book |
| | | | Coaching." or "Coaching Packages." Include |
| 3. Put yourself in your targeted visitors' | | | | proper headlines on your home page. |
| shoes. | | | | |
| | | | |
| | | | |
| | | | 9. Keep your language simple. |
| Think, "why are they at my site?" They want | | | | |
| two things: 1) free content such as articles | | | | |
| or tips about your service or product and 2) | | | | |
| how you can solve their problem or | | | | Even if your audience is a rocket scientist, |
| challenge--the top benefits you offer. | | | | keep your copy at 10th grade level or lower. |
| | | | Online visitors want short sentences, short |
| | | | paragraphs no more than 4-5 lines. When |
| | | | visitors see a long paragraph, it may look |
| 4. Give your web visitors a lot of free | | | | too hard to read and digest. They just click |
| information. | | | | away. Remember they want their information |
| | | | easy and fast. |
| | | | |
| | | | |
| That's why they come to your site. After | | | | |
| visiting you 5-10 times, they are more likely | | | | 10. Write a list of 5-10 benefits of your |
| to buy from you. Place a command like "Please | | | | service. |
| book mark this site. We put up new | | | | |
| information each two weeks." Add a new link | | | | |
| called "free articles." | | | | |
| | | | Transfer this into your coaching sales piece |
| | | | on your Web site. You'll need to include |
| | | | coaching outcomes, their needs, the value |
| 5. Aim your copy at your targeted market. | | | | they receive, and the main area of focuses |
| | | | you can give them. |
| | | | |
| | | | |
| The biggest mistake we make is not defining | | | | |
| our target audience before we write Web copy. | | | | Stop long descriptions of you and your |
| When we use shotgun promotion aimed at many | | | | mission. Focus more on your Web visitor who |
| groups, we don't get well known as the savvy | | | | came to learn about how she can benefit from |
| expert in our field, and lose visitor's | | | | your service. Make your reader say, "This is |
| attention and loyalty. | | | | amazing. I want this!"Judy Cullins, 20-year |
| | | | book and Internet Marketing Coach, Author of |
| | | | 10 eBooks including "Write your eBook Fast," |
| | | | and "How to Market your Business on the |
| Choose one audience first and aim your copy | | | | Internet," she offers free help through her 2 |
| at them. You can later add special links for | | | | monthly ezines, The Book Coach Says...and |
| other audiences. | | | | Business Tip of the Month at and over 140 |
| | | | free articles. |